Izipizi is a young and playful eyewear brand based in Paris. However, its products are also popular far beyond France's borders. This brand thus proves how a startup can quickly take over a market that is primarily dominated by large players.

The Story of the Izipizi Brand

The story of Izipizi began in 2010 in France. Three high school classmates from Lyon (Xavier Aguera, Charles Brun, and Quentin Couturier) decided at that time to "take over" the eyewear market. According to them, three things were enough – quality, design, and distribution. In 2012, the glasses with the See Concept brand saw the light of day worldwide. Although originally only reading glasses, the three friends and business partners decided a year later to also expand the collection with sunglasses. They were very well received.

This story shows how a startup can completely overturn established "orders" within a few years. The luxury eyewear market was long dominated by large brands, but this has changed. See Concept glasses with various colored frames, which were named Izipizi, adapted to all face shapes, were comfortable, had a vintage style, and were available at affordable prices. Over time, the entire brand was renamed to Izipizi, and under this name, it remains very popular today.

Note: The See Up concept, which included self-service reading glasses, was very successful. These glasses were freely available in places where they were needed, such as banks or restaurants.

Izipizi Glasses are High Quality, Affordable, and Visually Appealing

The Izipizi brand currently offers not only prescription glasses and sunglasses, but also glasses designed for reading on digital devices. But why have they achieved such great popularity in just a few years?

All offered products can be purchased at very affordable prices. Regardless of the variant, the vast majority of Izipizi glasses can be found for under a thousand. Therefore, their purchase will by no means break the family budget.

Izipizi Eyewear Collection

Izipizi glasses are now available in several model series, which differ in their use. The individual models are categorized into three basic categories, which we will focus on in the following sections.

 

Izipizi Sun – sunglasses reliably protect against UV radiation. Available variants include Sun Baby (for children from 0 to 9 months), Sun Kids (9 to 36 months), Sun Kids+ (3 to five years), and Sun Junior (5 to 10 years). Of course, you can also purchase products for older children and adults in model series such as Glacier or Rock Garden.