Adidas Superstar: Iconic Sneakers Worn for Over 50 Years

Adidas Superstar are iconic sneakers that have been popular for more than 50 years. Although originally designed for professional basketball players, they have become a symbol of trendy streetwear fashion.

Beginnings Related to Basketball

When Germans Adolf and Rudolf Dasslers founded the company Gebrüder Dassler Schuhfabrik in 1924, no one could have expected them to revolutionize the world of footwear. After parting ways in 1948, one of the brothers founded the Adidas brand, while the other established the Ruda brand, later renamed Puma.

In the early 1960s, Adidas aimed to expand into the American basketball market, which was dominated by Converse at the time. It was in this context that the Adidas Superstar made its debut.

Introduced in 1969, this model quickly caught the attention of NCAA and NBA players due to its rubber toe cap and non-marking sole. It was even worn by stars like Kareem Abdul-Jabbar. By 1973, more than three-quarters of NBA players were wearing Adidas Superstar, as they found them superior to the canvas Converse shoes. Over time, the shoes’ popularity extended beyond the basketball court.

Adidas Superstar and Hip-Hop

Adidas Superstar was already popular among basketball fans in the 1970s, but it became a true cultural icon in the 1980s. American hip-hop artists, particularly the cult group Run-D.M.C., declared it their favorite footwear.

Run-D.M.C. wore Adidas Superstar on stage during their U.S. concert tours, and in 1986, they released the song "My Adidas", which further elevated the sneakers' status. Adidas later signed a groundbreaking advertising deal with the band, marking the first collaboration of its kind between hip-hop artists and a major corporation.

The 90s and Popular Culture

In the 1990s, Adidas Superstar continued to intersect with the music scene. The Beastie Boys featured the sneakers on the cover of their album "Check Your Head" (1992), and Madonna also embraced them as part of her style.

At the same time, Adidas Superstar became a staple in the skateboarding world. Legendary skaters like Keith Hufnagel, Mark Gonzalez, and Kareem Campbell sported them at the end of the millennium. By then, the sneakers had solidified their place in popular culture, beloved by people across the globe—not just the youth.

Adidas Superstar in the New Millennium

The convergence of basketball, skateboarding, and hip-hop subcultures gave rise to streetwear fashion, and Adidas Superstar became a cornerstone of this movement. After 2000, their popularity surged even further.

To celebrate the sneakers' 35th anniversary in 2005, Adidas released 35 unique models across five different series. Collaborations included big names such as Missy Elliot, Disney, and Roc-a-Fella.

Adidas continued integrating Superstar into popular culture. In 2015, the brand collaborated with singer Pharrell Williams to release the Superstar "Supercolor" collection, featuring 50 vibrant colorways. More than five decades after their initial release, Adidas Superstar remains a favorite in the 2020s.¨

Why Have Adidas Superstar Been Popular for Over 50 Years?

The global popularity of Adidas Superstar has been driven by its strong association with basketball, hip-hop, and skateboarding. Yet, the quality of the sneakers has also played a major role in their enduring appeal. Here’s what makes them so special:

• Characteristic Features
  Adidas Superstar is instantly recognizable for its durable sole, bold color contrasts, rounded toe cap, and the iconic three stripes with the Superstar logo.

• High-Quality Materials and Design
  Typically made of genuine leather, Adidas Superstar also features a stylish rubber toe cap that provides protection and durability. These attributes make the shoes versatile for both everyday wear and sports.

• Comfortable Wear
  Designed with comfort in mind, the sneakers include an Ortholite insole, introduced by Adidas in 1997. This foam-based insole offers excellent cushioning and nearly 100% breathability, ensuring all-day comfort.

• Timeless Design
  Adidas Superstar’s sleek design has made it a favorite among various subcultures, from sports to music. The wide range of available designs means there’s a style for everyone—even for those outside these communities.

• Family-Friendly Options
  Adidas Superstar is available in various sizes and styles, including adorable models for children. These kids' versions often feature Velcro closures for convenience. Slip-on variations are also available, catering to different preferences and needs.

Adidas Superstar isn’t just a sneaker—it’s a cultural icon that continues to bridge generations and styles.